excerpt.
excerpt.
excerpt.
excerpt.
role.
Sole Designer
role.
Sole Designer
role.
Sole Designer
type.
Brand Guidelines
type.
Brand Guidelines
type.
Brand Guidelines
timeline.
12 Weeks
timeline.
12 Weeks
timeline.
12 Weeks
year.
2025
year.
2025
year.
2025
tools.
Illustrator, Photoshop, InDesign
tools.
Illustrator, Photoshop, InDesign
tools.
Illustrator, Photoshop, InDesign
excerpt.
role.
Sole Designer
timeline.
12 Weeks
2025
type.
Branding
Guidelines
tools.
Illustrator,
Photoshop,
InDesign
the brand.
the brand.
the brand.
Excerpt is a conceptual clothing brand centered on collaborating with artists from different cultures to create meaningful pieces that represent their communities. This project explores brand identity, apparel design, and real-world applications.
Excerpt is a conceptual clothing brand centered on collaborating with artists from different cultures to create meaningful pieces that represent their communities. This project explores brand identity, apparel design, and real-world applications.
Excerpt is a conceptual clothing brand centered on collaborating with artists from different cultures to create meaningful pieces that represent their communities. This project explores brand identity, apparel design, and real-world applications.
wear the
story.
wear the
story.
wear the
story.
Each apparel piece serves as a canvas for storytelling. Conceptually, I drew from Indigenous, Indian, and African cultures, translating cultural elements into artwork that lives directly on the designs through the use of colour, shapes, and forms that represent aspects of each culture
Each apparel piece serves as a canvas for storytelling. Conceptually, I drew from Indigenous, Indian, and African cultures, translating cultural elements into artwork that lives directly on the designs through the use of colour, shapes, and forms that represent aspects of each culture
Each apparel piece serves as a canvas for storytelling. Conceptually, I drew from Indigenous, Indian, and African cultures, translating cultural elements into artwork that lives directly on the designs through the use of colour, shapes, and forms that represent aspects of each culture
brand extensions
brand extensions.
brand extensions
As an extension of the apparel concept, I designed additional touchpoints such as clothing tags, buttons, social media posts, and thank you cards to accompany each purchase. Some elements are shared across the collection, while others are customized to reflect the cultural inspiration of each design.
As an extension of the apparel concept, I designed additional touchpoints such as clothing tags, buttons, social media posts, and thank you cards to accompany each purchase. Some elements are shared across the collection, while others are customized to reflect the cultural inspiration of each design.
As an extension of the apparel concept, I designed additional touchpoints such as clothing tags, buttons, social media posts, and thank you cards to accompany each purchase. Some elements are shared across the collection, while others are customized to reflect the cultural inspiration of each design.
out there.
out there.
out there.
I developed promotional materials including posters and a social media post. The social media post introduces a new collaboration with the fictional artist Amina Kofi, expanding the narrative of the brand. The posters highlight the three collaborations designed for the collection, with each poster visually reflecting the colours, patterns, and design choices used in the corresponding apparel pieces.
I developed promotional materials including posters and a social media post. The social media post introduces a new collaboration with the fictional artist Amina Kofi, expanding the narrative of the brand. The posters highlight the three collaborations designed for the collection, with each poster visually reflecting the colours, patterns, and design choices used in the corresponding apparel pieces.
I developed promotional materials including posters and a social media post. The social media post introduces a new collaboration with the fictional artist Amina Kofi, expanding the narrative of the brand. The posters highlight the three collaborations designed for the collection, with each poster visually reflecting the colours, patterns, and design choices used in the corresponding apparel pieces.
the full
picture.
the full
picture.
the full
picture.
The full brand book outlines Excerpt’s visual identity, design system, and applications, showing how cultural storytelling shapes every part of the brand. It’s meant to guide other designers on how to thoughtfully integrate art into the system, with an emphasis on being respectful and intentional in the process.
The full brand book outlines Excerpt’s visual identity, design system, and applications, showing how cultural storytelling shapes every part of the brand. It’s meant to guide other designers on how to thoughtfully integrate art into the system, with an emphasis on being respectful and intentional in the process.
The full brand book outlines Excerpt’s visual identity, design system, and applications, showing how cultural storytelling shapes every part of the brand. It’s meant to guide other designers on how to thoughtfully integrate art into the system, with an emphasis on being respectful and intentional in the process.
