frost week.
yorku campaign │ lead designer │ 2025
frost week.
yorku campaign │ lead designer │ 2025
frost week.
yorku campaign │ lead designer │ 2025
frost week.
yorku campaign │ lead designer │ 2025
about the campaign.
about the campaign.
about the campaign.
Frost Week was a week-long series of events at York University, full of winter activities, games, and other fun experiences for students. I worked as the lead designer, collaborating with the team to decide on the style, get feedback, and make sure everything felt clear and engaging. The style was inspired by a Ralph Lauren aesthetic, keeping it warm and cozy and steering away from traditional winter designs like blue tones and snowflakes. The standing banner shows the full schedule at a glance, bringing the week together in a way that’s easy to follow and visually exciting.
Frost Week was a week-long series of events at York University, full of winter activities, games, and other fun experiences for students. I worked as the lead designer, collaborating with the team to decide on the style, get feedback, and make sure everything felt clear and engaging. The style was inspired by a Ralph Lauren aesthetic, keeping it warm and cozy and steering away from traditional winter designs like blue tones and snowflakes. The standing banner shows the full schedule at a glance, bringing the week together in a way that’s easy to follow and visually exciting.
Frost Week was a week-long series of events at York University, full of winter activities, games, and other fun experiences for students. I worked as the lead designer, collaborating with the team to decide on the style, get feedback, and make sure everything felt clear and engaging. The style was inspired by a Ralph Lauren aesthetic, keeping it warm and cozy and steering away from traditional winter designs like blue tones and snowflakes. The standing banner shows the full schedule at a glance, bringing the week together in a way that’s easy to follow and visually exciting.
spreading the word.
spreading the word.
spreading the word.
Each design includes the full schedule plus a unique look for each day of Frost Week, giving more context on the events and keeping things visually engaging. Posters and TV screens were displayed around campus, while the Instagram posts brought the designs online, helping students keep up with the schedule wherever they were.
Each design includes the full schedule plus a unique look for each day of Frost Week, giving more context on the events and keeping things visually engaging. Posters and TV screens were displayed around campus, while the Instagram posts brought the designs online, helping students keep up with the schedule wherever they were.
Each design includes the full schedule plus a unique look for each day of Frost Week, giving more context on the events and keeping things visually engaging. Posters and TV screens were displayed around campus, while the Instagram posts brought the designs online, helping students keep up with the schedule wherever they were.
the extras.
the extras.
the extras.
These pieces tie the Frost Week campaign together across digital and physical touchpoints. The web banner promoted the events online, while the tickets use a simple color system, yellow for York students and red for non-York students, to make access easy. The flyer carries the same style, giving students all the info they need in one place while keeping the warm, cozy look consistent across the campaign.
These pieces tie the Frost Week campaign together across digital and physical touchpoints. The web banner promoted the events online, while the tickets use a simple color system, yellow for York students and red for non-York students, to make access easy. The flyer carries the same style, giving students all the info they need in one place while keeping the warm, cozy look consistent across the campaign.
These pieces tie the Frost Week campaign together across digital and physical touchpoints. The web banner promoted the events online, while the tickets use a simple color system, yellow for York students and red for non-York students, to make access easy. The flyer carries the same style, giving students all the info they need in one place while keeping the warm, cozy look consistent across the campaign.
