fruzi.
fruzi.
fruzi.
role.
Sole Designer
role.
Sole Designer
role.
Sole Designer
type.
Beverage Brand Identity
type.
Beverage Brand Identity
type.
Beverage Brand Identity
timeline.
3 weeks
timeline.
3 weeks
timeline.
3 weeks
year.
2023
year.
2023
year.
2023
tools.
Illustrator, Photoshop, After Effects
tools.
Illustrator, Photoshop, After Effects
tools.
Illustrator, Photoshop, After Effects
fruzi.
role.
Sole
Designer
timeline.
3 Weeks
2023
type.
Beverage
Brand
Identity
tools.
Illustrator,
Photoshop,
After Effects
fresh ideas.
fresh ideas.
fresh ideas.
Fruzi is a conceptual fruit juice brand I designed, all about bold flavors and playful branding. I created two flavors, Mineapple a mango and pineapple blend, and Dragonfyer a dragon fruit and passion fruit mix. The logo has an extended 'Z' and a leaf for the dot on the 'I', keeping the brand fresh and memorable.
Fruzi is a conceptual fruit juice brand I designed, all about bold flavors and playful branding. I created two flavors, Mineapple a mango and pineapple blend, and Dragonfyer a dragon fruit and passion fruit mix. The logo has an extended 'Z' and a leaf for the dot on the 'I', keeping the brand fresh and memorable.
Fruzi is a conceptual fruit juice brand I designed, all about bold flavors and playful branding. I created two flavors, Mineapple a mango and pineapple blend, and Dragonfyer a dragon fruit and passion fruit mix. The logo has an extended 'Z' and a leaf for the dot on the 'I', keeping the brand fresh and memorable.
flavour and form.
flavour and form.
flavour and form.
Mineapple uses yellow and orange circles to represent the mango and pineapple flavors in a simple, bold way. Dragonfyer combines the shape of a dragon fruit with a flame, nodding to both the flavor and the fiery energy of passion fruit. Both designs use playful shapes and colors to bring the flavors to life visually, keeping the brand fun, energetic, and memorable.
Mineapple uses yellow and orange circles to represent the mango and pineapple flavors in a simple, bold way. Dragonfyer combines the shape of a dragon fruit with a flame, nodding to both the flavor and the fiery energy of passion fruit. Both designs use playful shapes and colors to bring the flavors to life visually, keeping the brand fun, energetic, and memorable.
Mineapple uses yellow and orange circles to represent the mango and pineapple flavors in a simple, bold way. Dragonfyer combines the shape of a dragon fruit with a flame, nodding to both the flavor and the fiery energy of passion fruit. Both designs use playful shapes and colors to bring the flavors to life visually, keeping the brand fun, energetic, and memorable.
the look.
the look.
the look.
The Fruzi colour palette is bright, bold, and playful, reflecting the energy and freshness of the fruit flavours. Two fonts were chosen to balance personality and readability, helping the brand feel approachable while staying visually engaging across all applications.
The Fruzi colour palette is bright, bold, and playful, reflecting the energy and freshness of the fruit flavours. Two fonts were chosen to balance personality and readability, helping the brand feel approachable while staying visually engaging across all applications.
The Fruzi colour palette is bright, bold, and playful, reflecting the energy and freshness of the fruit flavours. Two fonts were chosen to balance personality and readability, helping the brand feel approachable while staying visually engaging across all applications.
